Vietnam's e-commerce market is growing rapidly with Shopee holding the dominant position, followed by Lazada, Tiki (the homegrown platform), and TikTok Shop which has exploded in popularity. Vietnamese shoppers are extremely price-conscious and skilled at stacking discounts across platforms. MoMo and ZaloPay eWallets are central to the payment ecosystem.
We compared seven shopping apps available in Vietnam across product range, VND pricing, delivery, and payment options.
Quick verdict
Shopee is the best overall. Tiki is best for authentic products and fast delivery. TikTok Shop for live selling. SHEIN for ultra-cheap fashion.
How they compare
| App | Best for | Delivery | Payment | |---|---|---|---| | Shopee | Overall | Same-day to 3 days | ShopeePay, MoMo, ZaloPay | | Lazada | Electronics | 1-5 days | LazWallet, cards | | Tiki | Authentic products | Same-day (TikiNOW) | MoMo, cards | | TikTok Shop | Live selling, beauty | 2-5 days | MoMo, ZaloPay, cards | | SHEIN | Cheap fashion | 7-14 days | Cards | | Sendo | Local products | 2-7 days | MoMo, COD | | Amazon | International | 7-21 days (from .com) | Cards |
Shopee Vietnam - Best overall
Shopee leads the Vietnamese market with the widest selection and most aggressive pricing. ShopeePay integrates with MoMo and ZaloPay. Flash sales run daily. Free shipping vouchers are generous. Same-day delivery in HCMC and Hanoi.
Cashback stacking: Vietcombank and Techcombank cards offer occasional Shopee cashback. MoMo cashback stacks with ShopeePay vouchers. During 11.11: stack everything for 40-60% savings.
Tiki - Best for authentic products
Tiki is Vietnam's homegrown e-commerce platform known for product authenticity and fast delivery. TikiNOW offers 2-hour delivery in HCMC and Hanoi for eligible items. Tiki's Astra rewards program provides loyalty benefits.
Where Tiki wins: Books (Tiki started as a bookstore), authentic electronics, genuine beauty products, and baby products. Product authenticity is Tiki's core differentiator.
Lazada Vietnam - Electronics and brands
Lazada LazMall carries official stores with real warranties. Strong for phones, laptops, and home appliances.
TikTok Shop Vietnam - Live selling phenomenon
TikTok Shop has exploded in Vietnam. Vietnamese creators host live selling sessions that rival TV shopping channels. Beauty, skincare, fashion, and food products perform exceptionally well.
Best for: Beauty, skincare, trending products, and live shopping entertainment.
SHEIN Vietnam - Cheapest fashion
SHEIN offers fashion at VND prices no local platform can match. Delivery 7-14 days from China.
Best for: Trendy fashion on a tight budget. Very popular with Vietnamese students and young professionals.
Sendo and Amazon
Sendo: Vietnamese platform focused on local sellers and affordable products. Good for local Vietnamese products and rural delivery.
Amazon: No Amazon.vn exists. Vietnamese shoppers use Amazon.com for international products not available locally.
Vietnam mega sale calendar
Monthly sales: 1.1 through 12.12 on Shopee and Lazada.
Biggest: Tet (Lunar New Year) sales (January/February - the biggest shopping season), 9.9, 11.11 (largest single-day sale), 12.12.
Strategy: Pre-add items. On sale day: MoMo/ZaloPay cashback + ShopeePay voucher + platform voucher + seller voucher + Shopee coins.
Payment ecosystem
MoMo: The dominant eWallet. Works on Shopee, Tiki, and TikTok Shop. MoMo cashback stacks with platform discounts.
ZaloPay: Growing eWallet connected to Zalo messaging. Works on multiple shopping platforms.
Bank cards: Vietcombank, Techcombank, VPBank, and BIDV Visa/Mastercard cards accepted everywhere. Occasional cashback promotions.
COD: Cash on delivery widely available across Vietnam, especially important for rural areas.
Frequently asked questions
Which shopping app is best for Vietnam?
Shopee for overall shopping. Tiki for authentic products. TikTok Shop for live selling. Lazada for electronics.
When is the biggest sale?
11.11 is the largest single day. Tet (Lunar New Year) season is the biggest shopping period overall.
Does SHEIN deliver to Vietnam?
Yes. SHEIN delivers across Vietnam in 7-14 days.
Is Tiki better than Shopee?
Tiki is better for product authenticity and fast delivery (TikiNOW). Shopee is better for selection and price.
FAQ
Which online marketplace is the most popular in Vietnam? Shopee holds the dominant position in Vietnam's e-commerce market, followed by Lazada, Tiki, and TikTok Shop. Shopee leads with the widest product selection and most aggressive pricing strategies.
What are the main payment methods used in Vietnamese online shopping? MoMo and ZaloPay eWallets are central to Vietnam's payment ecosystem. Most platforms also accept ShopeePay, LazWallet, credit cards, and cash on delivery (COD), depending on the marketplace.
How fast is delivery for online shopping in Vietnam? Delivery speeds vary by platform. Tiki offers the fastest with 2-hour delivery through TikiNOW in Ho Chi Minh City and Hanoi. Shopee provides same-day to 3-day delivery, while international platforms like SHEIN take 7-14 days and Amazon can take 7-21 days.
Which platform is best for getting authentic products in Vietnam? Tiki is considered the best platform for authentic products, particularly for books, electronics, beauty products, and baby items. Product authenticity is Tiki's core differentiator in the Vietnamese market, and they offer genuine warranties on their products.
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OnlyCodes Deals
- Shopee - Flash Sales | Get Deal
- Lazada - Mega Deals | Get Deal
- SHEIN - Fashion Deals | Get Deal
- TikTok Shop - Trending Deals | Get Deal
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