What The SSL Store Actually Is
The SSL Store is the world's largest SSL certificate reseller - a Platinum Partner with DigiCert, Sectigo, RapidSSL, GeoTrust, Thawte and other major Certificate Authorities. Instead of buying an SSL certificate directly from DigiCert (which tends to be expensive), you buy through The SSL Store and get the identical certificate at 30 to 85% less.
The certificate you receive is technically identical to what you would get buying direct. The CA signs it. The browser trusts it the same way. The only difference is the price.
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How Much Can You Actually Save?
| Certificate Type | DigiCert Direct | The SSL Store | Saving | |---|---|---|---| | Sectigo DV SSL (1 year) | $99/yr | $8.88/yr | 91% | | Sectigo Wildcard (1 year) | $299/yr | $69.99/yr | 77% | | DigiCert OV SSL (1 year) | $218/yr | $74.99/yr | 66% | | Comodo Multi-Domain (1 year) | $249/yr | $49.99/yr | 80% |
The savings are real and significant, especially on Wildcard and Multi-Domain certificates where the direct prices are highest.
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Which SSL Certificate Do You Actually Need?
This is where most buyers go wrong - they either overbuy (paying for OV or EV when DV would do) or underbuy (getting a single-domain cert when they have subdomains).
Domain Validation (DV) - For most websites and blogs. Fastest issuance (minutes to hours). Shows the padlock in browsers. Does not display company name in the certificate. The SSL Store DV certificates start under $10/year.
Organization Validation (OV) - For business websites where trust matters. Your company name appears in the certificate details. Requires manual verification (1 to 3 days). Worth it for e-commerce, financial services, and SaaS products.
Extended Validation (EV) - The strictest verification. Previously showed a green address bar in browsers (most modern browsers have dropped this display). Still signals maximum trust in the certificate details. Required by some payment processors and enterprise clients.
Wildcard - Covers your domain and all subdomains (*.yourdomain.com). If you run app.yourdomain.com, blog.yourdomain.com, shop.yourdomain.com on one domain, a Wildcard from The SSL Store is far cheaper than separate certificates for each.
Multi-Domain (SAN) - Covers multiple different domains on one certificate. Useful if you manage several client sites or run parallel domains.
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What We Like About The SSL Store
Price. The gap between CA direct and reseller pricing is substantial and consistent. For a single Sectigo DV certificate, you are looking at $8-15 per year vs $99 direct.
24/7 support. The SSL Store offers around-the-clock live chat and phone support. For anyone who has tried to get urgent help from a CA directly, this is a meaningful difference.
Free reissues. If you change servers, lose your private key, or need to reissue for any reason, The SSL Store reissues most certificates for free during the validity period.
Certificate Wizard. Their guided tool asks you simple questions about your setup and recommends the right certificate type and CA. Removes the guesswork for non-technical buyers.
Multi-year discounts. Buying a 2 or 3 year certificate (where allowed) reduces the effective annual cost further.
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What to Watch Out For
You still need to install it yourself. The SSL Store issues the certificate - they do not install it on your server. If you are on a managed hosting plan, your host handles this. If you manage your own server, you need to install it manually. The documentation is thorough but this is a technical step.
Auto-renewal requires attention. Multi-year certificates cannot technically be issued for more than 1 year by CAs (per industry policy), so multi-year purchases are actually sequential 1-year certificates. You need to reissue each year even on a multi-year plan.
Free certificates exist. Let's Encrypt provides free DV certificates for most standard use cases. If you just need the padlock on a personal website or blog, Let's Encrypt is sufficient and costs nothing. The SSL Store makes sense for businesses needing OV/EV validation, Wildcard coverage, warranty protection, or support.
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How to Buy from The SSL Store
1. Go to The SSL Store and use their Certificate Wizard or browse by type. 2. Select your certificate, term (1, 2 or 3 years), and add to cart. 3. Complete purchase and receive your order details. 4. Generate a Certificate Signing Request (CSR) on your server - your hosting provider or The SSL Store's support can walk you through this. 5. Submit the CSR and complete the domain validation step (usually an email confirmation or DNS record). 6. Download your certificate and install on your server.
For most DV certificates, steps 3 to 5 take under an hour.
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The Verdict
The SSL Store is the right choice if you are buying OV, EV, Wildcard, or Multi-Domain certificates - the savings over CA direct pricing are substantial and the support is genuinely useful. For a basic DV certificate on a personal site, the Let's Encrypt free route is simpler. For any business context, the combination of price, warranty, and 24/7 support at The SSL Store is hard to argue with.
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FAQ
Is The SSL Store legitimate? Yes. The SSL Store is a Platinum Partner with DigiCert and has been operating since 2005. The certificates they sell are issued by the same CAs browsers trust.
Is a cheaper SSL certificate less secure? No. Security level is determined by the CA and the validation type, not the reseller. A Sectigo DV certificate bought from The SSL Store for $9 is cryptographically identical to one bought from Sectigo directly for $99.
Do I need an SSL certificate if my host provides one? Many managed hosts (Cloudflare, most WordPress hosts) include a free Let's Encrypt certificate automatically. If you are on such a plan you likely do not need to buy one separately. You need to buy one if your host does not provide SSL, or if you need OV/EV validation, Wildcard coverage, or a specific CA.
How long does issuance take? DV certificates: minutes to a few hours. OV certificates: 1 to 3 business days (manual company verification required). EV certificates: 3 to 7 business days.
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